Digital Twins in the Wild: Introducing Gym Twin

Running a Gym ain't easy

Running a gym isn’t easy—you’ve got to keep members coming back while juggling equipment, staffing, cleaning, and costs, all while making the most of every inch of space.

The real kicker? You're usually doing all of this without reliable data on how your gym is actually being used, making it hard to see what’s working, where improvements need to be made, and how to make the most of your resources.

Why is Data Hard to Come By?

So, why is getting good data about gym usage such a challenge? It boils down to a few key reasons:

• Limited Visibility: Staff can only see what's happening when they're physically in the gym, and usage changes a lot depending on the time of day and who's coming in. Observations are often just anecdotal, which makes it hard to see the bigger picture.
• Remote Decision-Making: If decision makers aren’t on-site—maybe they're at head office or working remotely—they miss out on seeing how things run day-to-day. This means decisions are often made without the full story.
• Fragmented Data Sources: Some equipment manufacturers provide data on their specific products, but it’s usually just a small piece of the puzzle. If you’ve got a mix of connected and unconnected gear from different brands, it's nearly impossible to get a complete view of what’s going on.

Spot the Heavy Lifters: What is Gym Twin?

That's where Gym Twin comes in. Gym Twin is our digital twin platform that gives you something we like to call spatial intelligence—essentially, a way to really understand how your gym space is being used. We take all the tech you’ve already got—like CCTV cameras and your membership system—and turn it into a 3D digital version of your gym, complete with real-time data. This makes it easy to see what’s happening, who's using what, and how that changes throughout the week.

And the best part? No new hardware is required. We work with what you’ve got and make it work harder for you. Plus, everything is anonymized, so member privacy is protected.

Lift Smarter, Not Harder: Why Gym Twin is a Game-Changer

Here’s why Gym Twin is different from your typical gym management approach:

• Real-time tracking and trend-spotting: See exactly what's popular and what's just gathering dust.
• See the wood as well as the trees: track utilisation of your different gym zones, group exercise spaces and even your café, not just the equipment.
• Maximize your equipment budget: Spend your money on stuff that actually gets used, not on gear that ends up as a clothes rack.
• Manage your operating costs: Stay on top of maintenance, staffing, and even cleaning costs by understanding how your gym is used in real time.
• Ditch data guesswork: Instead of relying on hunches, you get hard data to back up every decision.

At the end of the day, it's all about keeping your members happy: if you have the right equipment in the right places, your gym becomes a spot they want to keep coming back to.

Crunch the Numbers: How Gym Twin is Shaping Gyms

The proof is in the pudding. Station Gym in Newport, Wales, has already used Gym Twin to make some real changes:

• They’ve identified when the gym is busiest and spotted patterns in member usage, which helps them fine-tune everything from marketing and staff rosters to the playlist.
• They’re using insights from Gym Twin to decide which old equipment needs replacing and how to rearrange the gym floor to better match what their members want.

Ready to Boost Your Gym’s Performance?

Curious about what Gym Twin can do for your gym? Get in touch, and let’s set up a demo. Let’s make your gym work smarter, not harder.

‍