How It Works
Instead of disconnected reports, camera heatmaps or guessing what your members do once they've walked through your doors, Gym Twin gives you a spatial behavioural dataset that shows what's happening, where it's happening, and why it matters.
Gym Twin brings multiple layers of data together on top of your physical gym layout, creating a single source of truth. All your spaces, all your equipment.
Your gym layout becomes the foundation. A digitised floor plan mapped to real-world zones, giving clear visibility of rooms, functional areas, and walkways. This creates the base layer that everything else connects to.
Every piece of equipment and space is anchored to the gym plan. Track equipment by location, manufacturer, class, and type. Identify underused, overused and potentially faulty equipment. Understand how different zones — free weights, cardio, studios — are used in context with classes and activities.
You see not just what you own, but how it performs in context.
Gym Twin shows how members actually use your facility throughout the day, and over weeks and months.
Peak vs off-peak utilisation. Maximum load and congestion hotspots. Insight into where staff should be, and when. Evidence to support layout changes or equipment reallocation. Real class attendance — see what classes your members really value.
This turns footfall into actionable operational intelligence.
Once the layers are connected, Gym Twin moves beyond reporting — helping you identify inefficiencies and hidden constraints.
Support data-driven decisions on equipment investment, space reconfiguration, and staffing levels. Measure the impact of changes over time.
You move from reacting to problems to proactively optimising performance. Have the data to support your decisions — and the data to validate the outcomes.
Gym Twin goes further than a single site, giving you insight into demand and performance across all your locations.
Compare member behaviour across different gym types, regions and countries. Understand fleet-wide equipment performance by manufacturer. Catch emerging trends early. Validate investment decisions. Engage your suppliers with deep knowledge of what your members are valuing today — across all your gyms.
Gym Twin connects to your existing CCTV system through our Vision AI box. We only ever see anonymised, aggregated data. No personal data. No tracking individuals. Just clear, actionable insight into how your spaces are used.
We run a quick site assessment — looking at your CCTV coverage, confirming how we access it, and checking your gym plan.
We install our Vision AI box, connecting to your CCTV system.
We import your gym plan and asset register and create a 3D twin of your gym — your Gym Twin.
That's it. Three steps to a smarter gym.
“With the TwinLabs platform we have been able to continually optimise layouts and analyse the data to see what is actually working” Graeme Dick, Head of Property, Total Fitness
Most gyms rely on entry systems to track when members visit - but those systems stop at the door. Newport Live now use Gym Twin to really understand what matters most to their members, and to maximise their investment in space and equipment.
Most gyms rely on entry systems to track when members visit - but those systems stop at the door. Newport Live now use Gym Twin to really understand what matters most to their members, and to maximise their investment in space and equipment.
The TwinLabs platform is a multi-award-winning platform, internationally recognised for the innovation it is bringing to industry
Feature 1: Public launch!
Feature 2: Our early customers are helping shape our product roadmap and you can also be part of this amazing group.
Please sign up to join the waitlist!
We're working with our first cohort of customers, and looking for the next group. Please reach out if you want to be part of something amazing, or sign up and you'll be the first to hear our news as we turn a vision into a cool product.
TwinLabs.ai is currently in closed Beta with selected clients.
Please sign up to join the waitlist!
If you signed up to the waitlist you should have heard from us. If you haven't heard from us in a couple of days... firstly, sorry! We do our best to connect with everyone on the waitlist. And second, please resubmit your details - we'd really love to hear from you.
We are not currently recruiting - but sign up because we'll definitely announce when we start recruiting and we want a team that is excited about our platform as we are.
TwinLabs.ai is currently in closed Beta with selected clients.
Please sign up to join the waitlist!
